The Perfume Company

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Business Model

PROBLEM

The expense associated with a SINGLE-BRAND STANDALONE STORE is substantial, encompassing not only the initial investment in setting up the store but also ongoing operational costs, such as rent, utilities, staffing, and inventory management. Additionally, brands must also consider the costs of marketing and promotions to attract and retain customers, making it difficult to justify the investment and achieve a satisfactory return on investment, ultimately impacting the brand’s bottom line and long-term sustainability.

Rough Cost per STAND ALONE BRAND Store
Fixed Costs Monthly Expenses
Deposit 3Lac Rent 1Lac
Interior 3Lac Staff Store Manager - 15k
Floor Sales - 10k
Housekeeping - 5k
Elect. Misc. Exp. - 5k
Total Exp. PM Approx - 1.35Lac
Annual Exp. PA Approx - 16.20Lac
Fixed Cost - 6Lac 		Approx 22.20Lac per store PA (*Inclusive of All Monthly Expenses)

SOLUTION

MULTI-BRAND STORE MINIMUM SIZE 500 sq.ft. in metros with exclusive display of your brand. The cost of a 2.6ft x 6ft kiosk with registration/maintenance/sales staff & Tech backend +++ Rs. 3.00 Lac PA

Fixed Costs Monthly Expenses
Deposit 50k PA Rent 20k
Interior 10k Staff Store Manager - NIL
Floor Sales - NIL
Housekeeping - NIL
Elect. Misc. Exps. - NIL
Total Exp. PM Approx 20k
Annual Exp. PA Approx. 50k +(10k Interior Display returnable)
Fixed Cost 60k 		Approx 3.00 Lac per store PA
Approx.12.5% the cost of a stand-alone store (*Inclusive of All Monthly Expenses)

Multiple benefits to each brand

  • One outdoor multi-brand Sales Executive at every store included.
  • Easy pick-up courier point for local online sales.
  • Direct ground reports per BRAND of market presence area/store-wise.
  • Full range display easily accessible for new commercial customers.
  • Local access point for individual customers tracking walk-ins via a response form at each store. (In turn reporting weekly to each BRAND on their social media direct conversions to walk-in customers)
  • Local presence for prospective customers to redeem online promotions, discounts & freebees by visiting the store.
  • Healthy competition between perfume BRANDs is the need of the hour.
  • Open sharing of customer data from each store to each BRAND.

DISPLAY CABINET 2.6FT X 6FT