The Perfume Company

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About Us

Empowering Learning, Enabling Success

Who Are We

The Perfume Company. Co was born from a bold idea: to revolutionize India’s perfume retail landscape by making branded Indian fragrances accessible to every fragrance lover — from budget-conscious buyers to luxury seekers.

Founded in Dubai, the global hub of fine perfumes, and conceptualized under our parent company EURO CREATIONS Inc., New York, we bring over two decades of global fragrance expertise to the Indian market. Our journey is guided by a vision to create a sustainable, profitable, and brand-forward retail model that bridges the gap between premium visibility and affordable operations.

We identified a major retail pain point: the high cost of operating standalone brand stores. With expenses exceeding ₹22 lakh annually per outlet, the barrier to entry is high for emerging Indian perfume brands. Our solution? A multi-brand retail model designed to reduce this cost by nearly 87%, without compromising on brand identity or customer experience.

Through prominent Multi-Brand Stores and smartly integrated tech support, we enable brands to showcase their products in high-footfall metro locations at a fraction of the traditional cost. Every brand receives dedicated display space, backend support, customer data insights, local courier pick-up options, and exclusive on-ground promotional access — all with no staffing burden or hidden costs.

Our Mission

To promote and support Indian perfume brands by creating affordable retail spaces where every fragrance, from budget to luxury, is celebrated, tested, and made accessible to every customer across India.

Our Vision

The Perfume Company. Co’s vision is impeccably clear: Offer the widest range of branded INDIAN perfumes at our stores, curated with utmost care and offered at the best prices.

Our Values

We value transparency, affordability, diversity, and authenticity—ensuring every brand we represent receives equal visibility and every customer experiences true quality, fair pricing, and the essence of Make in India.

Why Choose The Perfume Company. Co?

Built for Indian Perfume Brands

We exclusively promote branded Indian perfumes, giving local creators premium shelf space and national exposure in high-traffic retail zones.

Multi-Brand. Multi-Benefit.

Our Multi Brand Store model allows brands to showcase their identity while sharing operating costs, leading to better visibility and lower risk.

Cost-Effective Retail Presence

Say goodbye to expensive standalone stores. Get a physical retail footprint at just 12.5% of the cost — with staff, maintenance, and tech included.

Direct Customer Engagement

Every store tracks walk-ins and customer responses, allowing brands to gain live market insights, test launches, and improve sales strategy on the ground.

Online + Offline Synergy

We bridge your digital marketing with real-world sales—by providing a local pickup point, a customer-facing space for redemption offers, and social media conversion tracking.

Part of “Make in India” Movement

We proudly support India’s homegrown brands, offering them a transparent, scalable platform that encourages healthy competition, data sharing, and long-term retail sustainability.